How to Calculate ROI for Your Marketing Campaigns (Step-by-Step)
Marketing without measurement is just guessing. Whether you’re running Facebook ads, email campaigns, or SEO efforts, knowing your Return on Investment (ROI) is crucial for scaling your business. What is ROI? ROI measures the profitability of an investment. The basic formula is: ROI = (Net Profit / Cost of Investment) × 100 A positive ROI […]